About
Keely Day Broderick
I saw the “My Goodness My GUINNESS!” posters in an Irish Pub my family would visit after soccer practice. With just 4 words, a zoo keeper, and his various animals an entire story was captured. I didn’t stick with soccer, let alone any sport, instead those posters got me into art to tell a story.
A childhood visit to an Irish Pub started my art and design career.
Michigan State University
B.A. Advertising Creative, concentration in Art Direction
B.A. Information Science, focus on Media and Information
Minor in Entrepreneurship & Innovation
Minor in Leadership of Organizations
GPA: 3.9, graduated with honors
Education
Work Experience
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• Freelance mixed media creator
• House Portraits for local real estate agent
• Branding of small businesses
• Commissioned pieces
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• Manage and design graphics for web, print, social media, and products
• Work with department directors, ambassadors, and social media manager weekly
• Format assets for Michigan State University Spartan Experience Record & Undergraduate Research and Creative Activities
• Ideate methods to directly target segmented audiences
• Redesigned SER validated logo
• Redesigned Undergraduate Research and Creative Activities logo
• Rebranded SER
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• Collaborate with students, copywriters, and art directors to execute visions
• Hold 1-on-1 meetings with students to assist in design and art direction of
work
• Design graphics for print, digital, social, and a water tower decal
• Edited videos describing products
• Formatted pamphlets and presentations
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• Assembled strategy layouts for client meetings with Coldwell Banker
• Designed emails for Lalicious
• Created moodboards for photoshoot art direction for Pumpkin Spice and Après Ski by Lalicious
• Assisted in product photoshoot for Pumpkin Spice by Lalicious
• Assisted Art Director still and video shoot for ElectraMeccanica
• Analyzed and created competitive analysis of electric vehicle branding and Instagram presence
• Scouted locations for ElectraMeccanica production in Malibu, Beverly Hills, Melrose and El Segundo
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• Managed 6 client facebooks
• Identified client goals and methods to implement into projects
• Monitored projects and advertisements
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• Assisted in 7 video projects
• Directed on site shoots with videographers, client, talent, and interviewees
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• Jimmy Johns bike delivery
• Biked on average 30+ miles a shift
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• NeuroCare Home Health, LLC
• Caregiver for clients with neurological injuries
• Provided one-on-one care for household, personal, emotional and physical needs
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• Sprinkles Donut Shop
• Sold a variety of fresh local donuts
• Managed closing shifts
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• Built sets for productions
• Managed stage for events (academic ceremonies, awards, etc.), shows (Rockford Idol, talent shows, elementary winter concerts, orchestra, band, choir, etc.), and productions (7+ plays and musicals)
• Operated light board
• Operated sound board
• Prop leader (created and managed props)
• Directed audience traffic
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• Cannonsburg Ski Lodge
• Handled payments and liability forms
Extracurricular
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• Work with nonprofit organization Old Town Commercial Association in Lansing, Michigan
• Conducted competitive analysis
• Assessed brand and its future potential
• Designed brand style book for the Old Town Commercial Association team to implement into any work needed
• Created videos to tell the story of Old Town Commercial Association and the business’ found in it
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• Work on briefs from national clients (Meta: Oculus Quest 2, Indeed)
• Spend 7 months creating a fully integrated marketing campaign
• Research the company, competitor, trends, customer segmentation, marketing messages
• Conduct surveys and one-on-one interviews
• Create mockups (OOH, digital, print, experiential, and social)
• Assisted in photoshoots to create visions
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• President (Apr ‘22 - May ‘23)
• Member (Dec ‘19 - Apr ‘22)
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• President (Apr ‘21 - Dec '22)
• Event Coordinator (Aug ‘19 - Apr ‘21)
• Susan Brink Sherratt and Richard Sherratt Scholarship (2022)
• Best in Show, 1st in group (2021, VCU Camp ADventure)
• 1st Advertising & Promotions (2021, SND College Design Contest)