Buy From A Black Woman

Team S’MORE

In 2 months, team S’MORE (group of 6 across North America from Virginia Commonwealth University’s Camp ADventure) created an integrated campaign for non-profit By From A Black Woman (BFABW), which aims to bring awareness to Black women owned businesses.

The Work

Build awareness for BFABW's Online Directory and increase the number of businesses in the directory by understanding that Black women entrepreneurs often start their own businesses due to dissatisfaction with corporate America. Empower Black women business owners by showcasing the opportunities and resources offered by BFABW.

Received Best In Show, First in Group, Best Team TikTok, Voted Most Likely To WOW The Team With Great Ideas.

Deliverables

Bunk Name + Logo, Team TikTok, Case Study, Mailers + E-Mailer, Social Posts, YouTube Ad, App, Pitch Deck.

Key Insight

Dissatisfied with corporate America, Black Women Business Owners started their own businesses because they want to be their own boss.

The Big Idea

Black Women business owners should never apologize for being themselves; that it is time to make decisions that they believe are in the best interests of their own business and to inspire others to follow their lead.

It’s your dream, time to own it.

Design Decisions

Branded Silhouettes

Created more black women silhouettes, playing off of the logo to show the range of women but unifying with a common theme.

Patterned Swatches

Added texture to expand on the black and white color palette of the brand.

Black Women Focused

Focused on the narrative of the personable stories each women has.

BFABW App

  • Create a personal account with an option to save favorite Black Woman Businesses

  • Explore and discover businesses in the directory

  • User-Based Personalization and Recommendations

  • Search by location of nearby Black Women-owned businesses

  • Search by name or keyword

  • Share your favorite products on other social media channels

  • Option to allow users to invite a business to register

  • Users can visit their favorite Black Woman Businesses website and leave reviews

  • Donate page

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More Work