Old Town Commercial Association
Team Charcoal
Team of 7 in MSU’s Media Sandbox Street Teams partnering to assist in media projects with The Old Town Commercial Association, an organization aimed at maintaining a vibrant business community in Lansing’s historic Old Town district by providing services and opportunities that foster economic growth and community engagement.
The Work
Establish a cohesive brand look, feel, and tone for Old Town and showcase their diverse business district.
Deliverables
Brand Guide, Social Media Activation, Promotional Videos.
Alva Nguyen, Phoebe Tran, Sari Kellman, Elizabeth Burgess, Gabi Turner, Keely Broderick, and Nolan Duff
